University Communications

Publication Standards

Publication standards guide (PDF)

Information about the campus and guidelines for designing and producing UC Davis publications. This document is a downloadable Adobe Acrobat™ file. To view it you will need the Adobe Acrobat Reader from Adobe Systems. Even if you already have Acrobat Reader, we highly recommend downloading the latest version (7.0 or above).

Editorial style guide (PDF)

Rules and conventions for campus writers and editors.

Official campus Web templates

Use these templates to build sites that conform to campus Web standards.

Official campus Web colors

The official UC Davis campus colors have been translated into their closest Web equivalents.

Logo, seal and Aggie athletic marks

The UC Davis logo, seal and athletic marks in a variety of colors and sizes for use on the Web, along with guidelines for their usage. UC Davis marks may be used on Web pages owned by campus academic and administrative units or officially recognized campus organizations, but may not be used on personal web pages.